Account Management

 Registration is closed for this event
In house or agency, one of the most important requirements of any PR professional is the ability to manage client accounts effectively. Managing and exceeding expectations; dealing with different types of personality; time management and persuading and negotiating people are all standard requirements to the PR/client relationship. This one day workshop – packed with cases studies and exercises designed to coach best practice in account management techniques – ensures the following.

How Delegates benefit

  • A greater confidence in deploying strategies and tactics on successful account management
  • Understanding the language of account management – both verbal and physical – and deploying it effectively
  • Identifying different client types and altering behaviour to ensure good relations
  • How to keep campaigns on track
  • Delivering good news and bad news
  • Developing a client strategy to grow the account

What Delegates Learn

  • The duties of account management – what should be included and what shouldn’t!
  • The Client/Consultancy Life Cycle and how to manage the various stages
  • Handling difficult clients
  • Identifying common reasons for strain between an agency and client
  • Common problems and how to avoid them. Tactics to avoid the common issues.  Listening and questioning skills
  • Managing time on accounts
  • Writing winning account management reports     
  • Presenting ideas
  • Negotiation

Materials
All attendees will receive full course notes

When
March 13th, 2025 from  9:30 AM to  5:00 PM
Location
Virtual Classroom
Virtual Classroom,
United Kingdom
Event Fee(s)
Where are you based?
In the UK £ 624.00 (includes VAT of £ 104.00)
Outside of the UK £ 520.00 (includes VAT of £ 0.00)