Campaigns
Shaping the future of public relations, public affairs and communications
Through our campaigns, we address the critical challenges shaping the industry today—championing diversity and inclusion, promoting ethical practices, and fostering professional growth. Our mission is to raise standards, empower voices, and inspire change across the global community.
Dont Flood the Internet
“PR is dead”
“Flood the internet”
Two phrases from Sir Martin Sorrell on Radio 4’s Today programme that lit an industry-wide discussion and united practitioners around one clear theme – that PR is misunderstood and it’s time this was dealt with.
Enter Don’t Flood The Internet, the PRCA’s very first storytelling unconference, launching at the start of National Storytelling Week.
On the Record: Leading Lobbying Standards
It’s time to shine a light on all lobbying activity, regardless of who is doing it. The PRCA are calling for all lobbying activity to be recorded to build a comprehensive picture of who is influencing the decision-making process.
Lobbying is an important activity that contributes towards changes in legislation and policy that affect all of society.
Your Responses
Policy and formal responses to Government consultations.
Leading Women: Unlocking progression to senior roles in public relations and public affairs
The campaign is a practical guide for organisations committed to retaining and encouraging female talent. It covers everything from leadership development and flexible work policies to mentorship programmes and inclusive workplace cultures.
Mental Health Toolkit
The PRCA Mental Health Toolkit is a resource designed to support the wellbeing of PR and communications professionals. Packed with practical advice, expert insights, and useful tools, the toolkit empowers individuals and organisations to foster healthier workplaces, address mental health challenges, and build resilience.
Pitch Forward
Clients and agencies alike want the new business pitching process to work more smoothly. We’re proposing a FRESH way forward so that new business relationships can be forged and existing ones renewed.
PRCA Client Consultancy Partnership Charter
The Client-Consultancy Partnership Charter sets out principles to help clients and their public relations advisers work together as effectively and productively as possible.
The Charter was updated in 2024 and includes a section on good practice on the use of AI.