Campaigns
Shaping the future of public relations, public affairs and communications
Through our campaigns, we address the critical challenges shaping the industry today—championing diversity and inclusion, promoting ethical practices, and fostering professional growth. Our mission is to raise standards, empower voices, and inspire change across the global community.

Leading Women: Unlocking progression to senior roles in public relations and public affairs
The campaign is a practical guide for organisations committed to retaining and encouraging female talent. It covers everything from leadership development and flexible work policies to mentorship programmes and inclusive workplace cultures.

Mental Health Toolkit
The PRCA Mental Health Toolkit is a resource designed to support the wellbeing of PR and communications professionals. Packed with practical advice, expert insights, and useful tools, the toolkit empowers individuals and organisations to foster healthier workplaces, address mental health challenges, and build resilience.

Pitch Forward
Clients and agencies alike want the new business pitching process to work more smoothly. We’re proposing a FRESH way forward so that new business relationships can be forged and existing ones renewed.