B2B Group x Sapio research - Quickfire Insights: How to be creative under pressure

Overview
Time pressure is PR’s biggest creativity-limiting factor. 
From the session you’ll learn how to get the best out of data when there is a tight PR or marketing deadline around the corner or when you need to get a story LIVE in a few days or hours.

Sapio Research will cover their stress-tested 3-Cs framework which will help you to quickly:

- Form context of your findings

- Work on data to craft multiple narratives

- Create content with attention-grabbing headlines

The framework will be tied into finding the right audience for your research, and how to visually represent the data for maximum impact.

Who is it for? 
The session is for PR professions of all levels who like to go the extra mile for their clients with proprietary research.  You will leave with practical suggestions, new connections and an in-depth understanding on how to be creative under pressure.

Who is Sapio Research?
They are a full-service B2B and tech market research agency that help businesses grow with high quality, efficient and honest research solutions. 

Since 2016, they've led and delivered over 1900+ research projects, across 67+ countries, surveying over 2 million respondents. 
Their clientele includes the likes of MikeWorldWide, Tyto PR, CCGroup (a Hoffman agency) , We Communications, Archetype, SKOUT and many more.

This year they are also sponsoring, ‘The B2B Technology Campaign’ category at the 2025 PRCA awards. 

Duration: 40 mins of speaking time (followed by drinks and nibbles) 

Seats: 25 

Location: Sapio Research’s office, Southwark, London