Compare ChatGPT, Claude, Gemini and Copilot for PR and Communications

Introductory
 

SummaryThis 3-hour online workshop gives PR and communications professionals a detailed, side-by-side comparison of the leading AI assistants—ChatGPT, Claude, Gemini and Copilot—and how they can be used to enhance public relations and communications work. Through a mix of clear explanations, practical examples, and live demonstrations, attendees will learn the unique strengths and weaknesses of each tool, and how to select and apply them to deliver more impactful campaigns, sharper strategies, and measurable results.

Trainer: Andrew Smith

How attendees will benefit

This Compare ChatGPT, Claude, Gemini and Copilot for PR and Communications session provides a clear, practical understanding of the major AI tools shaping the communications landscape. Attendees will gain the ability to: 

Confidently choose the right AI tool for the task at hand 

Adapt workflows to take advantage of each platform’s capabilities 

Avoid common traps and inefficiencies when switching between AI systems 

The workshop empowers participants to make well-informed decisions about AI integration in PR and communications, balancing innovation with risk management. 

Who should attend
This introductory PRCA workshop is designed for PR professionals at all levels—from account executives to senior strategists—who want to understand the key differences between major AI tools and how to apply them in real-world comms contexts. Whether you’re already using one platform and want to explore alternatives, or you’re just starting your AI journey, this workshop offers valuable insights and actionable techniques.

What attendees will learn

An overview of Large Language Models (LLMs) and how they work 

Key differences in features, pricing, and usability between ChatGPT, Claude, Gemini, and Copilot 

How each platform handles content creation, strategy, research, measurement, and creativity 

Prompt-writing tips tailored to each tool’s strengths and quirks 

How to combine tools for best results in PR campaigns and strategic communications 

Delegate instructions
No pre-work for this course