Culture Mapping Masterclass – PRCA Africa in Partnership with Edelman Followed by Networking Drinks

Join us for an exclusive PRCA Africa Masterclass in partnership with Edelman, hosted at Edelman’s Johannesburg office. This insightful session will be led by guest speaker Robyn de Villiers, renowned PR expert and founder of The Three Cs.

Robyn empowers the people she coaches to see themselves holistically and guides them to bring their whole selves to their roles. She helps executives and teams unlock the value of diverse cultures by enabling them to understand both what unites us and what makes us different — using The Culture Map. Robyn also encourages organisations to achieve collaborative outcomes in difficult situations, rather than defaulting to legal routes.

The Masterclass will explore how culture shapes behaviour, brand engagement, and communications strategies across Africa and beyond, providing practical insights that agencies and in-house teams can apply to deliver more resonant, impactful work.

After the session, stay for relaxed networking drinks, offering a great opportunity to connect with fellow PR and communications professionals and share ideas in an informal setting.

Fee:

• R100 for PRCA members – Payment link https://buy.stripe.com/cNi9AT3lS27FcadbGl3F824
• R200 for non-members – Payment Link: https://buy.stripe.com/9B65kDg8EaEb2zD5hX3F825