Mastering Account Management
Members £390 + VAT
Non-members £540 + VAT
Intermediate
Summary
This course is designed for anyone who wants to understand how to manage client accounts effectively and understand how to manage up down and across their organisation.
Trainer: Ann-Marie Blake
What will attendees learn?
The client agency lifecycle and role of Account Manager
Client and agency expectations
How to manage difficult clients and situations
How to build rapport
Managing your time - prioritisation, managing conflicting priorities and resource management
Managing Stakeholders including your clients and your team
Listening and Questioning Skills
How to communicate with clarity - Writing reports that get read
How delegates benefit
Delegates will leave this course with practical tools and increased confidence to manage client relationships more effectively. They will gain:
A clear understanding of the Account Manager’s role
Strategies for handling difficult conversations and resolving conflicts professionally
Techniques to strengthen relationships and build trust with both clients and internal teams
Enhanced communication skills for writing, listening, and presenting
Improved ability to prioritise tasks, manage time, and balance competing demands
Greater awareness of how to navigate internal dynamics and influence across the organisation
Who should attend?
Anyone moving into an account management role and those who are already working as account managers but want to improve their skills.