Media Relations Masterclass: The Proven Framework to Outperform and Get Results
You’re already doing the job. This masterclass is about doing it better with less friction and more coverage. Join Jack Murray, CEO of MediaHQ and author of The Magic Slice with 20+ years in PR, media innovation and storytelling strategy., for an expert-level session grounded in data, not theory. Based on insights from thousands of PR professionals and millions of real campaigns, you’ll get a behind-the-scenes look at what the top-performing comms teams are doing differently and how to apply it to your own practice.
This is for
- PR Agency Directors & Team Leads – Ready to push performance beyond “good enough”
- Senior PR Consultants – Looking to sharpen strategy and deliver measurable outcomes
- In-House Comms Leaders – Focused on improving reach, ROI and campaign impact
What You’ll Learn: The Story Circle Framework
- A strategic model for delivering consistent, high-impact results at every stage of the media relations process:
- Audience – Escape Excel. Build smart, segmented media lists in minutes
- Message – Sharpen your stories. Use proven narrative hooks and AI tools
- Send – Own the Golden Hour. Increase open rates with better timing and targeting
- Analyse – Measure performance using the PR Velocity Score
- Calibrate – Turn every campaign into a repeatable learning loop
What Makes This Different
- Built on real data from thousands of campaigns — no generic advice
- Includes a live benchmarking poll to compare team workflows and coverage outcomes.
- Hosted by a respected PR tech innovator who’s worked with leading comms teams in the UK and Ireland
- Followed by open Q&A and peer learning with other senior practitioners
What You’ll Take Away
- A framework you can apply immediately to improve results and workflows
- A team scorecard to benchmark your own performance
- A deeper understanding of the PR Velocity Score, your new must-track metric
- Tools to help you eliminate the guesswork and win more consistently
Media Relations Masterclass: The Proven Framework to Outperform and Get Results
Hosted by Jack Murray, CEO of MediaHQ and author of The Magic Slice.