Mind Over Noise: Outsmarting Bias in the Age of AI

Intermediate 

Summary

Every day, professionals in PR and communications make dozens of decisions about how to pitch, persuade, frame, or even just reply. But many of these decisions are shaped not by logic, but by hidden thinking errors known as cognitive biases. In an age of information overload and AI-generated content, understanding these mental shortcuts is more critical than ever.
This interactive course helps participants identify the most common biases that distort judgment and weaken communication. We’ll explore how these play out in media narratives, insights and analysis work, team dynamics, and client decision-making. We’ll also look at how bias affects the way we consume and generate content with AI, and how to spot flawed reasoning early.
The course offers practical, easy-to-apply strategies to reduce bias in writing, presenting, and problem-solving so participants can improve clarity, build trust, and make better decisions at speed.

Trainer: Dr. Sofia Tzamarelou

How attendees will benefit:

• Gain deeper self-awareness of how bias influences everyday communication, insight generation, and strategic thinking
• Learn techniques to make messaging and analysis more objective, accurate, and persuasive
• Understand how AI tools can amplify or challenge bias in content creation and decision-making
• Improve their ability to navigate complex decisions with clients, stakeholders, and teams
• Leave with a toolkit of mental ‘bias disruptors’ to apply in real-world scenarios

Topics covered will include:

• What cognitive bias is and why it matters in fast-paced communications and insights environments
• The most relevant biases for PR and analysis professionals, how to spot them, and how to counter them
• How biases creep into AI tools, research narratives, and stakeholder decision-making
• Simple strategies to make thinking more rational and messaging more effective
• How to build trust and influence by improving the logic and clarity of your communication and analysis
• Case studies and real examples from media, campaigns, insights work, and corporate comms
• A bias-reduction framework to support better decisions in teams, client work, and reporting

Who should attend:

Professionals at all levels in PR and communications as well as those in analysis, insight, and strategy teams who want to sharpen their critical thinking, enhance their persuasive impact, and lead with clarity in an increasingly AI-driven landscape.

Delegate instructions
No pre-work required. Attendees are encouraged to bring real-life scenarios or current challenges they’d like to analyse during the session.