Pitch Forward: Mastering the PR Pitch for Better Client/Agency Partnerships

The PRCA ‘Pitch Forward’ initiative is a significant step towards improving the PR & Comms pitch process. The way we pitch shapes the future of our industry.

Following extensive research and focus groups, we’ve found that successful and effective processes share some common principles and now PRCA invites you to an exclusive session designed to help you get the most out of the client/agency pitch process.

Join us for "Pitch Forward", a powerful online discussion exploring how to make pitching more strategic, effective, and relationship-driven. Backed by in-depth research and real-world insights from recent Matchmaker experiences, this session will cover the essential principles of a successful pitch.
 

Meet the Panel

 - Debbie Little, Head of Matchmaker, PRCA

 - Suzanne Withers, Global Director, PR & Internal Comms, International SOS

 - Helen Gorrod, PR & Social Media Manager, Cathay Pacific 
 

What You'll Learn:

 - Key findings from PRCA’s Pitch Forward research

 - Best practice guidelines to refine your pitching process for stronger partnerships and better outcomes

 - First-hand experiences from clients
 

Whether you're refining your agency roster or planning your next big pitch, this webinar will equip you with tools to pitch smarter—not harder.

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 “It’s a brilliant service PRCA run and I felt very assured that the PRCA Matchmaker had already done some of the vetting for us.”

— PRCA Matchmaker Client