PRCA Measurement Conference 2025 - From Insights to Impact
AI search is rewriting how audiences find content. Budgets are tighter. And boardrooms are asking harder questions about PR's return on investment. For communications professionals, proving tangible business value isn't just important, it's essential.
The PRCA Measurement Conference 2025, co-hosted with CARMA, brings together leading industry practitioners to tackle some of the biggest questions in PR evaluation: How do we measure what matters? How do we prove impact when the media landscape shifts beneath us? And how do we turn measurement from a reporting exercise into a strategic advantage?
This half-day virtual event, held during AMEC's Global Measurement Month, delivers practical frameworks, real-world case studies, and actionable strategies you can implement immediately.
Agenda:
14:00 | Welcome |
14:05 | Barcelona Principles 4.0 – Measurement Standards for Modern Communications |
14:30 | The Search Revolution - What GEO and AI Mean for PR Measurement |
15:10 | CARMA x Specsavers Case Study |
15:35 | Break |
15:50 | Doing More with Less - Measurement on a Budget |
16:15 | The Human Advantage – Why Consultancy and Strategy Still Matter |
16:40 | Measuring What Matters - Redefining Social Media Success |
Tickets
PRCA Members: £30 + VAT
Non-members: £50 + VAT