PRCA NI: Practical AI for PR & Communications
Cut Through the AI Noise!
Secure your place at PRCA NI's intensive 2-hour workshop: Practical AI for PR & Communications – CPD accredited.
Join Luminai's Tom Dougherty and Matthew Deighan for hands-on training designed specifically for PR and communications professionals. Learn actionable AI strategies you can implement immediately.
Date: Friday 28 November 2025
Time: 11:30am arrival, event 12:00pm–2:00pm (Stay after for refreshments and networking!)
Location: Crumlin Road Gaol, Belfast
PRCA Members: FREE | Non-members: £10 + VAT
AI in PR & Communications: Unlocking the Future of Strategic Storytelling
Summary:
Artificial Intelligence (AI) is reshaping the landscape of Public Relations and Communications, from content creation and media monitoring to audience analysis and reputation management. Yet, many professionals remain uncertain about where to start and how to use AI responsibly and effectively.
Delivered by Luminai, a Northern Ireland based AI enablement company specialising in AI development and adoption strategy, this session provides a practical exploration of how AI can enhance creativity, efficiency, and strategic impact in PR and communications.
Through real-world examples and live demonstrations, attendees will discover how to integrate AI tools into everyday workflows, without losing the human touch that defines great communication.
About the Speakers:
Matthew Deighan: Co-Founder, Luminai: [email protected]
Matthew is an experienced higher-education lecturer and researcher turned entrepreneur. With a background in sociology, politics, and communication, he has led AI literacy and adoption programmes for educators, marketing professionals, and corporate leaders across the UK and Ireland. Matthew specialises in helping organisations navigate the opportunities, risks, and ethical considerations of AI adoption.
Tom Dougherty: Co-Founder, Luminai: [email protected]
Tom is a solution architect with an MSc in Artificial Intelligence and extensive experience developing and deploying AI solutions for organisations across sectors. His expertise lies in translating complex AI technologies into practical, scalable systems that deliver measurable impact. At Luminai, Tom focuses on helping clients leverage AI to streamline operations, enhance decision-making, and unlock new creative possibilities.
How Attendees Will Benefit:
Clear Understanding: Gain a clear understanding of AI's role in PR and communications today - and where it's heading next.
Quick Wins: Discover a range of "quick wins" - simple, high-impact ways to save time, boost creativity, and improve client outcomes using AI.
AI Literacy: Build AI literacy and confidence, enabling attendees to make informed, strategic decisions about AI adoption in their organisations.