PRCA NW Breakfast Workshop

Last month, 25 million people in the UK consumed a podcast. Every day, people seek out audio and video content which chimes with their needs. The length of time spent listening is high and this proves attractive to content makers and advertisers alike. It’s a format that also presents a huge opportunity for businesses, large and small, to win new audiences, provide extra value for their existing audiences, or speak to their staff base in a new way. In this session, Steve Austins argues that it’s time for your clients to consider why a podcast strategy is important for their business. Steve is the cofounder of Bengo Media, an agency which makes branded audio and video podcasts for the likes of the World Health Organization and Macmillan Cancer Support, as well as audiobooks for coaches and consultants, and live radio for the BBC.