PRCA Fuse Season 5
#PRCAFuse
This year, we're diving straight into the conversations you need: real insights from exceptional communications professionals worldwide.
Meet our host:
Adrian is a partner at the award-winning agencies Fanclub PR and Humankind Comms, which specialise in consumer and corporate/B2B/ESG communications, respectively. He is a strong advocate for greater inclusion and a more sustainable PR industry, working closely with BME PR Pros and Creatives for Climate to drive positive change.
Beyond Media Relations: Sarah Waddington on Data, Risk and Storytelling
Sarah Waddington, CEO of the PRCA, discusses her interview on BBC Radio 4's "Today" program with Sir Martin Sorrell, where he declared PR dead. Waddington highlights the industry's positive response, emphasising PR's strategic advisory role and the importance of storytelling.