Antiquoted: Breaking the Cycle of Sameness in Our Industry

PR, comms and media love to talk about “fresh perspectives.” But too often, when the mic gets passed or the quote gets printed, we default to the same voices. The same bios. The same names. It’s not just boring, it’s bad business. If we want to reach real audiences, we need to hear from experts who actually reflect them.

• Globally, just 19% of quoted experts in news are women.¹
• Women make up only 22% of top editors across major outlets.²
• In the UK, journalism remains 90–91% white and 71–80% privately educated.³
• Across 150 events, 35–40% of panels had no Black speakers.⁴

We’ve heard the excuses: “there aren’t enough diverse experts,” “we don’t have time to find them.” But the truth is, there’s no shortage of expertise. There’s just been a lack of infrastructure to make finding that expertise easy, fast and fair.

Antiquoted is a free-to-use platform designed to help journalists, agencies, podcasters, and event organisers find diverse subject matter experts at pace. If you need someone credible, capable, and different, Antiquoted is the tool to cut through the sameness.

• Structured, searchable profiles across discipline, lived experience and location, so you can find exactly who you need in seconds.
• 700+ experts already registered, covering fields from finance to food, climate to culture.
• Inclusive sign-up — no pay-to-play, no gatekeeping, just an open call for talent.
• Deadline-friendly functionality, built with the reality of newsroom and agency pressure in mind.

For experts, it’s a chance to be seen and booked. For media, it’s a way to raise the bar on representation without sacrificing quality or rigour.

Antiquoted will only create material change if we, as a community, use it. It’s a virtuous circle:

• The more people book talent through Antiquoted, the more experts see opportunities and sign up.
• The more diverse the pool, the easier it becomes for organisers, journalists and agencies to avoid excuses.
• The more we all use it, the more we change the culture of our industry—from one of convenience to one of inclusion.

• If you’re looking for a speaker, panellist, or quote, start with Antiquoted.
• If you know someone brilliant from an underrepresented background, encourage them to sign up.
• If you care about changing the face of our industry, spread the word.

We’ve all sat on panels, read articles or listened to podcasts where everyone looked or sounded the same. We’ve all heard the excuses. Now there aren’t any left. Antiquoted exists so we can build something better — an industry where expert voices truly reflect the diversity of society.

It’s simple: use it, share it, and together let’s change the record.