My Apprenticeship Experience

When I first started my apprenticeship, I wasn’t sure exactly what to expect. I’ve never been particularly interested in the traditional university route. Instead, I wanted a way to learn practically. I knew the apprenticeship would be a chance to gain qualifications while working, but I didn’t anticipate just how much I would learn in such a short space of time.

The apprenticeship has been a brilliant opportunity to develop my skills, gain hands-on experience with real clients, and build my confidence in the workplace.

One of the biggest benefits has been the balance between study and work. The training provided the theory, while my day-to-day role allowed me to put it into practice straight away. Whether that was drafting press releases, managing social media content, or supporting client meetings, I was gaining confidence so quickly. This combination made my learning much more meaningful and gave me practical skills that I use every day.

Another highlight of the programme has been connecting with a network of both young PR professionals and seasoned experts. This mix of peers and mentors has given me a support system to share experiences, ask questions, and exchange ideas. This is something I know will be valuable throughout my career.

I’ve also been supported throughout by my colleagues, my line manager, and my PRCA coach. Having a strong support network meant I could ask questions, try new things, and learn from experienced professionals. The apprenticeship gave me the space to grow, but also the accountability to keep pushing myself further.

Looking back, I can see how much I’ve developed. I would definitely recommend the apprenticeship route to anyone who wants to start their career in PR and communications. It’s given me the tools, knowledge and experience I need to move forward in my career, and I feel proud of everything I’ve achieved during the programme.

• Say yes to opportunities – Even if something feels outside your comfort zone, give it a try. That’s where the biggest learning happens.
• Ask questions and seek feedback – Experienced professionals have so much knowledge to share; don’t be afraid to tap into it.
• Stay organised – PR is fast-moving, and good organisation skills will keep you on top of deadlines.
• Enjoy the journey – It’s a unique chance to learn on the job while building your career.