PRCA UK Awards 2025 Finalists

PRCA UK Awards 2025 Finalists

Campaign Categories

B2B Campaign

  • Babel – TXO and Babel: Cost less, waste less, achieve more
  • Cowshed & 'Cause for phs Group & Prostate Cancer UK – The BOG STANDARD
  • Kindred – Epson Water Silks
  • Nelson Bostock and Group-IB – Masked Actors
  • Tangerine for Wavin – Made for the Trade: Hep2O Keyless Launch
  • The Academy – Mastercard: Click to Pay Capitals

B2B Technology Campaign – Sponsored by Sapio Research

  • Golin & SquareTrade – The Connection Test
  • Kindred – Epson Water Silks
  • The Academy – Mastercard: Click to Pay Capitals
  • The Romans – The Internet, Herself
  • We. Communications & Intel – Going for Gold: Delivering an AI-powered Olympics
  • Wildfire + Bango – That's a Bundle!

Best Digital Marketing Campaign

  • London Northwestern Railway – Destination London
  • Third City x ABI and PLSA – Face Forward

Best Social Media Campaign – Sponsored by OnePoll

  • Golin & ASICS – The Desk Break Clause
  • Tangerine – Best Worst Team
  • Taylor Herring – Aldi Vs Moschino - The Celery Bag
  • The FA with Hope&Glory and Little Thief Studios – First Time Fans
  • The Romans – Roddick Returns
  • Third City x ABI and PLSA – Face Forward

Best Use of Media Relations – High Budget

  • Golin & ASICS – The Desk Break Clause
  • Greggs with Hope&Glory – Greggs x Nigella
  • Ketchum UK – #MyFavourite
  • PrettyGreen – Mummy Pig's Pregnancy Breaks The Internet
  • Tin Man and Tesco – Aisle do: The Tesco Wedding Gift Registry
  • Virgin Media O2 with VCCP faith and Broadcast Revolution – Daisy vs the Scammers

Best Use of Media Relations – Low Budget

  • Brands2Life & Tim Hortons – Naughty or Nice - A menu twist they didn’t see coming
  • CALM with Hope&Glory and adam&eveDDB – Missed Birthdays
  • 'Cause – Back in the Game and The BOG STANDARD
  • Chelsea FC Women with Hope&Glory – Sam-ford Bridge
  • Fanclub – Clean Up Child Hygiene Poverty
  • Havas Red with GetYourGuide – Touring without Taylor
  • Klaxonn – Flatpack World Championships

Best Use of Social Influencers in a Campaign

  • Edelman – Share The First
  • FINN PARTNERS CONSUMER – Making student life great again, with Queen of huns, GK Barry - Finn Partners for wagamama
  • FINN Partners for Intrepid Travel – You Are Braver Than You Realise
  • PrettyGreen – PrettyGreen X Audible George Orwell's 1984: The Ministry of Makers
  • The Romans – Women with Altitude
  • Tin Man and Tourism New Zealand – The Hardest Geezer takes on New Zealand

Broadcast Campaign – Sponsored by OnePoll

  • FINN Partners – Persuading the ‘movable middle’ to favour renewable energy
  • FINN Partners for Tourism Ireland – Dermot's Taste of Ireland
  • Golin & Specsavers – The Misheard Manifesto
  • The Shard & Clarion Communications – The Shard Lights 2024 – Choir in the Spire
  • Tin Man and Tesco – Aisle do: The Tesco Wedding Gift Registry
  • We. Communications on behalf of Intel – Going for Gold: Bringing AI Everywhere with Intel and BBC TechXplore

City & Corporate Communications Campaign

  • Golin & Simply Business – Bleak Friday
  • MHP Group – MHP Group x Hammerson: A transformative deal for Hammerson

Consumer Campaign – High Budget

  • Golin & Specsavers – The Misheard Manifesto
  • Good Relations x PepsiCo x Extra Flamin' Hot – Hot Couture
  • Greggs with Hope&Glory – Greggs x Nigella
  • Ready10 – Viva Las Wigan
  • Tangerine – Best Worst Team
  • The Romans – Lidl by Lidl
  • Third City x ABI and PLSA – Face Forward

Consumer Campaign – Low Budget

  • Brands2Life & Tim Hortons – Naughty or Nice - A menu twist they didn’t see coming
  • Elvie with Hope&Glory – The Boob Tube
  • FINN Partners Consumer – Celebrating Bridget Jones and the wonder of womanhood - Finn Partners for JD Williams
  • Good Relations x Zoopla – Buy with my Little Eye
  • SHOOK, Leopard Co and SIFA Fireside – Inequality Street: Giving the Toffee Finger to Homelessness
  • The Academy – Heathrow: Nature Traffic Control

Consumer Technology Campaign

  • Elvie with Hope&Glory – The Boob Tube
  • Red Consultancy – Currys tech fix for the climate conscious – and the clumsy
  • Tin Man and Vodafone – Online Safety: Serving Up Phish & Tips
  • Virgin Media O2 with VCCP faith and Broadcast Revolution – Daisy vs the Scammers
  • Zeno London – Alzheimer's Intelligence
  • Zeno London – Sound of a Masterpiece

Crisis, Issues, or Reputation Management

  • Real Chemistry – 21GRAMS, part of Real Chemistry Crisis, Issues, and Reputation Management
  • The Academy – Heathrow: Nature Traffic Control

Diversity, Equity, and Inclusion Campaign

  • Ketchum UK – Liming with Gran
  • Manchester City Council Communications Team – Manchester Health Heroes
  • Northern Trust – #OpportunitiesForAll
  • People Like Us, Worth Your While and new—land – Name The Bias
  • PrettyGreen – Sky Silent Night Gentle Light
  • Taylor Herring – easyJet Returnships

Employee Engagement or Internal Communications Campaign

  • Met Office – Met Office Strategy Launch 2025
  • Red Consultancy – McDonald's Crew pass screen test with peer-to-peer TV series
  • Virgin Media O2 – The Can Do Campaign

Event/Launch of the Year

  • CALM with Hope&Glory and adam&eveDDB – Missed Birthdays
  • Mischief x Channel 4 – The 24-HR PIANOTHON
  • Ready10 – Viva Las Wigan
  • SHOOK and CUNARD – CUNARD, CURATED
  • Taylor Herring & Kellogg’s – A New Dawn for Kellogg's
  • The Romans – Made of Metal

Financial Communications Campaign

  • Eterna Partners – Bringing Public and Private Blockchain Together in a Landmark Transaction
  • Good Relations x Starling Bank – Good Relations x Starling Bank - Safe Phrases
  • Taylor Herring – Scamvent Calendar
  • The Academy – Mastercard: Click to Pay Capitals
  • The Romans – Nationfried
  • Third City x ABI and PLSA – Face Forward

Health and Wellbeing Campaign

  • CALM with Hope&Glory and adam&eveDDB – Missed Birthdays
  • Golin & Specsavers – The Misheard Manifesto
  • Ketchum UK – Liming with Gran
  • SHOOK and CUNARD – WELLNESS WAVES
  • Third City x Curaleaf – What are you smoking?
  • Zeno London – Alzheimer's Intelligence

In-House Campaign - Sponsored by OnePoll

  • Information Commissioner's Office (ICO) – Our Lives, Our Privacy - 40 years of Data Protection
  • Northern Trust – Well At Work
  • Transport for London – TfL – Making every journey matter for 25 years

International Campaign

  • FINN Partners – Nothing is truly lost, until it’s forgotten
  • FleishmanHillard x Icelandair – Iceland: Too Good To Be True (But It Is)
  • Golin & ASICS – The Desk Break Clause
  • The Romans – Made of Metal
  • Uber with Hope&Glory – Go Anywhere
  • We. Communications & Intel – Going for Gold: Delivering an AI-powered Olympics

Most Impactful Use of Artificial Intelligence

  • Good Relations x Starling Bank – Safe Phrases
  • Virgin Media O2 with VCCP faith and Broadcast Revolution – Daisy vs the Scammers
  • We. Communications & Intel – Going for Gold: Delivering an AI-powered Olympics
  • Zeno London – Alzheimer's Intelligence

Not-for-Profit and Charity Campaign

  • CALM with Hope&Glory and adam&eveDDB – Missed Birthdays
  • Good Relations x Holocaust Educational Trust – Testimony 360
  • Good Relations x Rise365 – Hair Emojis
  • Higginson Strategy & Women Against State Pension Inequality – Compensation for WASPI Women
  • SHOOK, Leopard Co and SIFA Fireside – Inequality Street: Giving the Toffee Finger to Homelessness
  • South Gloucestershire Council and Age UK South Gloucestershire – Good Neighbours South Glos campaign
  • The Romans – Broken Baubles

Public Sector, Value for Money Campaign

  • Cavendish – Regional Transport Plan - Cardiff Capital
  • Information Commissioner's Office (ICO) – Ripple Effect
  • Ketchum UK – Liming with Gran
  • Kindred – Probation in Verse
  • MHP Group – MHP Group x Intellectual Property Office: Fake Always Breaks
  • Southwark Council – Securing the Future of Council Housing Campaign

Purpose Campaign

  • Good Relations x Rise365 – Hair Emojis
  • Ketchum UK – Liming with Gran
  • Third City x Curaleaf – What are you smoking?
  • Weber Shandwick – Unwelcome Home
  • Zeno London – Alzheimer's Intelligence
  • Zeno London – Sound of a Masterpiece

Transport Campaign

  • FleishmanHillard x Icelandair – Iceland: Too Good To Be True (But It Is)
  • Ready10 & First Bus – Switching Tracks: How the Train Guy Became the Bus Guy
  • SHOOK AND GOVIA THAMESLINK RAILWAY – SUNNIES & SHOCK TACTICS
  • The Academy – Fred. Olsen: Moments Crew
  • The Academy – Heathrow: Nature Traffic Control
  • Uber with Hope&Glory – Go Anywhere
Team Categories

Best Team Approach to Diversity, Equity and Inclusion

  • Cavendish
  • Ketchum UK
  • Kindred
  • Purpose Union

Specialist Consultancy of the Year

  • Building Relations PR
  • Chatsworth - The original fintech PR agency
  • Vested
  • We. Communications - Social Impact team
  • Wildfire
  • Words+Pixels

Small Consultancy of the Year

  • Building Relations PR
  • Magenta Associates
  • MikeWorldWide UK
  • SHOOK
  • The Flywheelers
  • Wild Card PR

Medium Consultancy of the Year

  • Babel
  • Ready10
  • Taylor Herring
  • Third City
  • Tin Man
  • Words+Pixels

Large Consultancy of the Year

  • Brands2Life
  • Cavendish
  • Hope&Glory
  • MHP Group
  • Tangerine
  • The Romans

In-House Team of the Year - sponsored by CARMA

  • Alzheimer's Society – Media Team
  • Govia Thameslink Railway – PR & Media Team
  • KPMG UK – Media Relations team
  • Nationwide Building Society – Purpose-Led PR in Action
  • Virgin Media O2 – Virgin Media O2's External Communications Team
Individual Categories

Young Communicator of the Year - Account Director Level and Above

  • Chiara Balachandran, 8020 Communications
  • Jaskiran Shergill, FINN Partners
  • Mirelle Hadad, We. Communications
  • Rachel Patel, Porter Novelli
  • Samantha Yap, YAP Global
  • Sophia Lakeman-Pettit, PrettyGreen

Young Communicator of the Year - Account Director Level and Below

  • Felix Cottrell, We. Communications
  • Harry McPhail, The Blakeney Group
  • Kenza Essalama, Purpose Union
  • Lily Drabble, The Blakeney Group
  • Niamh Gray, The Blakeney Group
  • Rachel Santa Cruz, FINN Partners

PR Leader of The Year

  • Chantal Bowman-Boyles, FINN Partners
  • Michael Phillips, Havas Media Network UK

Francis Ingham Outstanding Contribution to the Industry

  • Betsy Reed, Industry Mentor
  • Terri Bloore, FINN Partners
  • Robert Minton-Taylor, Leeds Beckett University
  • Kirsty Leighton, Milk & Honey PR
  • Nicola Green, Virgin Media O2

View Awards night info