Executive Presence on LinkedIn: Strategy for lasting impact

Intermediate

Summary

LinkedIn has 1.1 billion users across more than 200 countries and regions and is consistently ranked as the most trusted social media platform. It has become the go-to space for B2B influence, with more senior leaders than ever using it to shape their visibility and voice. In the UK alone, the number of C-Suite professionals on LinkedIn has risen by 30% in the past five years, and globally leaders’ posts generate four times the engagement of the average update. With the platform’s algorithm now prioritising individual voices over Company Pages, executive communications on LinkedIn have become a critical lever for building credibility and strengthening corporate reputation.
In today’s integrated communications environment, social media is no longer optional for leaders. Stakeholders increasingly expect executives to be visible online, using LinkedIn as a space to demonstrate authority, values and thought leadership. Done well, this builds trust and deepens engagement across audiences. Done poorly, it exposes leaders to reputational risk and leaves space for competitors to define the conversation.
This course equips attendees to create and deliver a cohesive LinkedIn strategy for senior leaders, from auditing current presence and performance, to developing strategies that align with business priorities, through to measuring impact in ways that demonstrate lasting value.

Trainer: Naomi MG Smith

Learning Outcomes

By the end of this course, attendees will be able to:

• Audit and benchmark executive LinkedIn profiles and activity against peers and competitors

• Develop a leadership-focused LinkedIn strategy that aligns with wider reputation and business objectives

• Create and advise on credible, reputation-led content that strengthens executive presence and visibility  • Measure and evaluate executive LinkedIn activity using meaningful indicators that move beyond vanity metrics, focusing on trust, influence and alignment with business objectives.

Who should attend

PR, marketing and communications practitioners, both in-house and agency-side, who draft or advise on LinkedIn content for senior leaders and C-Suite executives.

How will attendees benefit

This course will give attendees the confidence and tools to move beyond tactical posting and advise leaders at a strategic level. They will understand how to position executives effectively on LinkedIn, translate audits into actionable strategies, use LinkedIn’s latest features to maximise credibility and reach, and demonstrate measurable impact that resonates with senior stakeholders as well as the wider business.

Delegate instructions

No pre-work is required. Attendees should already be familiar with LinkedIn and have experience in content creation in order to get the most from this course.