Quickfire Insights: How to create standout thought-leadership stories from original research, fast

Deadlines are tightening. News cycles are accelerating. And when a client needs a data-driven story live in days, or even hours, there's little room for creative block.

For PR professionals working with proprietary research, speed and creativity don’t have to be opposing forces. The challenge goes beyond gathering insights quickly: it’s about shaping narratives that cut through the noise when time is your biggest constraint.

Join us for an interactive morning session exploring a universal PR challenge: how to maintain creative excellence when the clock is against you.

The session will be led by Andrew White (CEO & Co-Founder) and Jessica Bunce (COO & Co-Founder) of Sapio Research, who will discuss Sapio's battle-tested 3-Cs Framework - a practical system for turning research data into multiple story angles under pressure:

• Context - Frame your findings for immediate relevance
• Craft - Generate multiple narratives from a single dataset
• Create - Create, package and amplify your findings into compelling formats that stop scrolls and spark conversations

Beyond the framework, you'll learn how to identify the right audience for your research and visualise data for maximum impact - skills that help transform fast-turnaround projects into standout campaigns.

Who should attend
PR professionals at any level who work with proprietary research and need to deliver strong results for clients, even when timelines are demanding.

What you'll walk away with
A proven framework you can apply immediately, opportunities to connect with peers facing similar pressures, and increased confidence in turning tight deadlines into creative opportunities.

With only 20 spaces available, this is your chance to gain practical skills in an intimate setting where you can ask questions and connect meaningfully with both speakers and fellow attendees.
 

Agenda
9:00am - Arrival, registration & coffee
9:30am - Presentation and Q&A  
10:30am - Network over coffee and pastries
11:00am - Close

Spaces are limited. Register now.