Making Communication Work for Everyone: Why Inclusive Communication Matters More Than Ever

When was the last time you read or saw something and thought, This wasn't made for someone like me? That moment of disconnect isn't just uncomfortable, it's a missed opportunity. And in PR and communications, we simply can't afford to miss.

Inclusive communication isn't about ticking boxes or using the “right” words to avoid getting things wrong. It's about genuinely connecting with the people you're trying to reach. It's about recognising that your audience isn't a monolith, and that the way you communicate can either open doors or shut them.

Why This Matters Now

The communications landscape has shifted dramatically. We're navigating everything from generational divides to the 2025 post-US rollback conversations around DEI. Your stakeholders, clients, and employees expect more. They're paying attention to whether you truly see them in your messaging.

The thing is, inclusive communication benefits everyone. When you design for accessibility, you make things clearer for all your audiences. When you question your assumptions, you create stronger, more resonant campaigns. When you communicate inclusively, you build trust.

What You'll Actually Walk Away With

This half-day masterclass, hosted by myself and Ann-Marie Blake, co-founder of True, isn't about theory. You'll leave with practical skills you can use immediately, whether you're drafting an internal update on Monday morning or planning your next campaign.

You'll understand what creates barriers in communication, from privilege and unconscious bias to simple assumptions we don't even realise we're making. More importantly, you'll learn how to overcome them.

The session covers the real challenges you're facing:

• How do you communicate across different generations with different expectations?
• How do you ensure your content works for neurodiverse audiences?
• How do you write about disability confidently and respectfully?

These aren't academic questions – they're the daily decisions that shape whether your communications land or fall flat.

Tools You Can Use Tomorrow

You'll get frameworks, templates, and resources designed for immediate application. Real-world case studies show you what inclusive communication looks like in action, so you're not starting from scratch.

Through interactive group work and practical examples, you'll test these approaches in a safe environment. You'll have the chance to ask the questions you've been wondering about but haven't had the space to explore.

Who This Is For

Whether you're just starting out in PR or leading a communications team, these skills matter. Inclusion isn't someone else's job – it's woven into everything we do. And the truth is, most of us weren't explicitly taught how to do this well. We're learning as we go.

This masterclass creates the space to learn together, challenge assumptions, and build confidence in an area where many of us feel uncertain.

The Bottom Line

Inclusive communication isn't a nice-to-have. It's not corporate jargon or a passing trend. It's about doing our jobs better, creating messages that actually work for the people we're trying to reach.

If you're ready to move beyond good intentions and into practical action, this session will give you what you need to make that shift.