Matchmaker
What is PRCA Matchmaker
Matchmaker is the industry leading agency search and selection intermediary service provided by PRCA, specifically designed to assist businesses and brands in finding the right PR and communications partner.
The Matchmaker service (free to clients) is specifically designed to help organisations find the right comms agency to deliver exceptional support and results.
For further information on how the free, confidential PRCA Matchmaker service can help you to find the best PR partner agency for your business click below.

Recent clients have included Cathay Pacific, CARMA, International SOS, Hovis, REM (The Shard) and Ocado Retail amongst many others.
From media relations and creative brand activations, to corporate brand building and exec profiling, from influencer marketing and crisis comms, to financial PR and public affairs – we can find the right agency MATCH for your business.
Matchmaker agencies are bound by the PRCA Professional Charter and Codes of Conduct. All Matchmaker agencies are accredited with the PRCA Communications Management Standard (CMS) – the hallmark of PR and communications excellence.
Matchmaker follows best practice throughout the pitch process and ensures transparency and trust for both clients and agencies.
Matchmaker Partners
Matchmaker, the PRCA’s agency search, selection and pitch management service, is focused on providing our CMS accredited member agencies with increased support, guidance and insight across all aspects of new business and agency growth via regular peer to peer breakfast roundtables, online workshops, the flagship new biz event, NewBizFest, thought leadership and new biz resources. Matchmaker works closely with new business and agency growth experts. The below is a list of our recommended partners.

jfdi
jfdi is the leading UK specialist new business consultancy and training organisation working exclusively with agencies across the marketing services sector. The company has partnered with over 1,500 agencies to win more new business by filling pipelines, converting pitches and accelerating growth with existing clients. Jfdi offers bespoke training, consultancy, coaching and hands-on, senior new business consultants to build new business machines inside agencies.
For more information please email Mark Clark, CEO mark@jfdi.uk.com

The Advertist
The Advertist is a dedicated agency new business platform. Everything an agency needs to drive new business growth, including trade news, a superb GDPR-compliant contact database, daily People Moves, Tenders, M&A and freshly funded intel and reports.
For more information please contact Keith Smith, Founder keith@theadvertist.com

The Work Crowd
The Work Crowd is a global network of independent consultants and specialist advisors working across PR, Communications, Public Affairs, Marketing, Sustainability, and Design. Powered by an award-winning digital platform, we connect businesses and organisations to the talent they need to drive revenue, build reputations, and mitigate risk. Whether for short, medium, or long-term projects, we provide tailored solutions for every requirement.
Our search team brings a wealth of practical industry experience and knowledge, ensuring the right fit for every brief. With a global network and freelancers who can provide local expertise, The Work Crowd offers unparalleled support – wherever it’s needed.
Led by co-founder Madeleine Weightman, we take the stress out of talent acquisition. All freelancers are rigorously vetted, with references taken as standard, ensuring quality and reliability. With a focus on flexibility, innovation, and impactful results, The Work Crowd helps organisations build and support agile teams with ease.
Contact: Madeleine Weightman
T: +44 207 632 8815