PRCA Crisis Comms Conference 2025: Reputation in the Balance
Is your crisis strategy built to withstand uncertainty?
In an age of political shifts, technological disruption, and cultural tension, crisis communications has never been more complex.
The PRCA Crisis Comms Conference returns for 2025, with a timely focus on managing uncertainty. Offering communications professionals a virtual half-day of essential insights, real-world case studies, and practical strategies, this conference is designed to help you protect reputation in turbulent times.
Why attend?
Join expert speakers as they explore the key challenges shaping the current crisis landscape - from internal culture to misinformation, public affairs to DEI.
Whether you’re a seasoned pro or sharpening your strategy, this conference will leave you better equipped to lead with confidence when it matters most.
Conference Host:
Lorraine Forrest-Turner, Writer, Public Speaker and Tutor
Agenda
Start | End | Session |
13:00 | 13:40 | Panel: Navigating the Political Landscape In today's increasingly polarised and unpredictable political environment, how can communications professionals effectively navigate the growing challenges? This session explores how to manage government relationships and political scrutiny, respond to shifting public sentiment and backlash against EDI initiatives, and ultimately navigate politically sensitive issues with integrity, clarity, and strategic foresight.
Panellists include: - Emily Fermor, Partner, Hanbury Strategy |
13:40 | 14:10 | Panel: Reclaiming Clarity in the Chaos: The Future of Brand Reputation Today’s PR leaders face a storm of complexity. Where once a brand might have faced a handful of reputational risks, now there are dozens—spreading across countless channels, round the clock. From viral posts to obscure forums, the speed and sprawl of modern media make it harder than ever to stay ahead.
Panellists: - Paul Quigley, CEO, Newswhip |
14:10 | 14:40 | Keynote: Building Resilient Employee Culture This session focuses on how fostering a resilient and transparent employee culture can play a critical role in crisis management. Our speaker will explore the importance of internal communication, employee engagement, and leadership in times of crisis, and how an empowered workforce can strengthen an organisation’s external reputation during turbulent times. - Betsy Reed, Leadership, Sustainability, Organisational Culture Advisor & Strategy Consultant |
14:40 | 14:55 | Comfort break |
14:55 | 15:40 | Panel Discussion: AI-Driven Crises: Protecting Reputations in the Face of Digital Threats As AI technology evolves, so do the risks facing organisations. From hyper-realistic deepfakes and the spread of AI-generated misinformation to increasingly sophisticated cyber-attacks, the crisis communication landscape is becoming more complex. This panel will explore how organisations can prepare for and respond to AI-driven threats, and why a proactive, integrated approach to crisis management has never been more critical.
Panellists include: - Emma Woollcott, Partner, Head of Reputation Protection and Crisis Management, Mishcon de Reya |
15:40 | 17:30 | Live Crisis Simulation powered by Polpeo Participants will engage in a real-time crisis simulation, where they’ll face a high-stakes crisis scenario and work together to develop and execute communication strategies under pressure. |
17:30 |
| Conference Finish |
Tickets:
PRCA Member: Early Bird* £40 + VAT / Standard £50 + VAT
Non-Member: Early Bird* £70 + VAT / Standard £90 + VAT
*Early Bird pricing ends Tuesday 3rd June at 5pm