How to make AI your best PR writing assistant

Personal Skills

Many PR and comms professionals are not yet working with AI writing tools for various reasons. Some are unsure how to use them. Others dismiss AI as an inferior writer. And some just don’t feel comfortable with the whole concept of artificial intelligence. Whatever your hesitation, this practical workshop will show you how AI language tools can become your ideal writing partner. You’ll learn how AI can help you generate ideas, tighten briefs, summarise information, write new content, and edit and proofread draft documents. Using your chosen AI apps, you’ll learn how to write better, faster and more easily. 

Trainer

Lorraine Forrest-Turner

How attendees will benefit

You’ll feel confident using AI to elevate your writing skills and output

You’ll know the most effective tools for your diverse writing tasks

You’ll be able to write prompts that generate the responses you need

You’ll produce better briefs that reflect clients’ and colleagues’ expectations

You’ll generate ideas faster and more plentifully than working alone

You’ll understand complex information and turn it into more accessible content

You’ll make your AI app mimic your tone of voice or adapt to the required style

You’ll have a reliable assistant by your side, sense-checking your work, improving it where required and spotting those not so obvious mistakes

Who should attend

This workshop is for anyone familiar with AI writing tools but not yet using them as often or as widely as they’d like. It is a good follow up for people who’ve attended Andrew Smith’s workshop ‘AI in PR & Communications’ and who now want to use some of the writing tools covered in that session. 

What attendees will learn

How to use AI to refine a writing brief by asking you questions

How to use AI to help you write better prompts

How to use AI to generate ideas for new content

How to use AI to write different types of headlines

How to use AI to summarise long copy

How to use AI to simplify complex information

How to use AI to create a social media campaign using source material

How to use AI to edit and improve first drafts

How to use AI to sense check and proofread your work

Delegate instructions

You will be working with your laptops and AI tools. Make sure you have access to them and have downloaded the latest versions of your chosen AI apps. If you’re not sure which apps to choose, opt for ChatGPT, Google Gemini or Microsoft Copilot. You should also bring a subject you’re familiar with for the practical exercises.