PRCA UK Awards Categories

Recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

This category showcases work for technology products, services, or brands, targeted at the business market.

This category recognises campaigns that have made significant use of digital marketing, either as standalone initiatives or as part of an integrated PR and marketing programme. In particular the judges will be looking for campaigns or ongoing programmes that demonstrate innovative uses of digital advertising, SEO/PPC, websites/microsites, mobile apps, chat bots etc.

This category recognises campaigns that have made significant use of social media channels, either as standalone initiatives or as part of an integrated PR and marketing programme. If the campaign forms part of a longer-term project, the overall objectives and outcomes should be clearly outlined, alongside the specific social media activity.

This award recognises the most effective and creative use of social influencers as part of a campaign. Entries should demonstrate a strategic approach to influencer selection and partnership, clear objectives, and measurable outcomes.

This award recognises campaigns that use targeted media relations to achieve creative, imaginative and outstanding results, working with a high budget (above £50,000). The use of supporting material may be effective when needing to stand out from the crowd in this category.

This award recognises campaigns that use targeted media relations to achieve creative, imaginative and outstanding results, working with a low budget (below £50,000). The use of supporting material may be effective when needing to stand out from the crowd in this category.

This award recognises campaigns that use the broadcast medium effectively, either on its own or as part of an integrated programme of PR and targeted marketing activity. This can include podcasts, radio, TV, film, and entertainment.

This award recognises campaigns aimed at enhancing a corporate brand’s reputation and positioning within the City and corporate sectors. It may include initiatives such as corporate rebranding, reputation management, CSR, and communications around mergers and acquisitions.

This category will recognise work that involves the promotion of products or services to consumers, working with a high budget (above £50,000). This category is open to the private, public, or charitable sectors.

The winning entrant will display successful use of a low budget (less than £50,000), involving the promotion of products or services to consumers. This category is open to the private, public or charitable sectors. Judges will be paying particularly close attention to budgets, ensuring that the winning entry has shown sufficient financials, while retaining innovation and creative thinking.

This award highlights work for technology products, services, or brands, targeted at the consumer market.

Entries will recognise the work undertaken in a crisis situation and/or managing difficult issues, or a threat to your client's reputation. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. The successful entry will show effective communication strategy, including objectives and method deployed in a time of crisis. Judges are especially aware of the need for discretion in this category.

This award showcases work furthering efforts towards a more diverse, equitable and inclusive society. This could include both internal or client work and might be focused on ethnicity, age, disability, sexuality, gender identity, religious belief, socioeconomic background, educational attainment, neurodiversity or any other aspect of diversity.

This award recognises campaigns that use internal communications to engage staff, drive organisational change, deliver increased stakeholder value, or change an organisation’s ethos. Entries should detail how on-going strategy has shown significant improvement and further engagement within the internal team.

Entries in this category should demonstrate how PR has been effectively used to launch a new product or service, built an audience for an event or developed a relationship with the public to secure the reputation of the event, product or service.

This award celebrates campaigns delivered by or on behalf of organisations in the financial services (banking, insurance, fintech, life assurance etc.) sector.

This category will cover work across the whole range of healthcare and well-being PR, including the NHS, private healthcare, pharma, and medical research (including animal research). Campaigns and/or projects could relate to a healthcare issue, consumer healthcare product, facility, or initiative.

This campaign is aimed at identifying and celebrating a campaign run by an in-house team (solely), displaying creativity, innovation, the ability to raise awareness and delivering meaningful results. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission.

This award recognises work by a UK organisation that engages international media, clients or stakeholders. The campaign must have run over a minimum of two countries excluding the UK and clear identification of how the campaign may have been altered, if applicable, to the different markets.

This category celebrates campaigns that have harnessed the power of artificial intelligence in ethical and creative ways to drive effective and measurable PR outcomes.

This category will recognise work by/or on behalf of charities, voluntary and not-for-profit organisations. If there is a fundraising aspect to your entry, you must include an explanation of how the entry has contributed to the financial stability or fundraising objectives of the organisation.

Open to local authorities, public sector agencies, local bodies, and government departments. The winning entrant will have displayed work on a singular specific topic that has shown effective and impressive results in the public sector. This could include topical societal issues, the environment, health, or crime.

Recognising societal need, impact made, employee engagement, CEO activism and links to the UN Sustainable Development Goals. The winning entry will need to show clear evidence of the campaign’s ultimate impact, as well as demonstrating a strong link to business objectives. One-off campaigns with a strong rationale will still be considered.

Identifies work across the transport PR sector. This can include motor manufacturers, trade bodies, or work aimed at customers and driving sales. Work could cover campaigns relating to transport services, initiative, and products.

This award recognises PR agencies or in-house PR teams championing diversity, inclusivity and change within the industry. This could include both internal or client work to attract and retain a more diverse workforce, to ensure that talent from all backgrounds is reaching leadership levels, or to engage with, and learn from, diverse audiences in new ways that deliver measurable communications or business success. The winning entry will show clear evidence of the positive impact that the work of the PR agencies or in-house PR team is having on diversity.

This category is open to any UK-based consultancy or team within a consultancy that specialises in a specific sector or PR discipline. Essentials to include: number of employees, date of incorporation, and details of turnover (acquisitions must be disclosed). Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity. Please outline initiatives you may have in place to encourage under-represented groups.

This category is open to any independent UK-based consultancy, whether multi-discipline or niche, founded up to 24 months prior to the entry deadline, 17th July 2025. The consultancy must be an independently formed company, not a subdivision of an existing practice. Consultancies which have been formed as part of a merger or acquisitions are not eligible. Essentials to include: number of employees, date of incorporation, and details of turnover. Judges will be looking for clear objectives and analysis of performance alongside budgets, growth, and retention within staff and client base. Financial performance and growth will be assessed, and consultancies will be commended for their dedication to diversity. Please outline initiatives you may have in place to encourage underrepresented groups.

This category is open to any UK-based consultancy, whether multi-discipline or niche, with a PR fee income of up to £2million.

This category is open to any UK-based consultancy, whether multi-discipline or niche, with a PR fee income between £2.01million and £7.5million.

This category is open to any UK-based consultancy, whether multi-discipline or niche, with a PR fee income of over £7.5million.

This category is open to any UK-based in-house PR and communications team operating in the private sector. Judges will consider the role PR and communications play within the wider organisation, the effective use of resources, and the team’s overall contribution to organisational objectives. As with all team categories, entries will be judged against the following criteria: team performance, staff development, financial performance, and innovation.

This category is open to any UK-based in-house PR and communications team operating in the public or not-for-profit sector. Judges will consider the role PR and communications play within the wider organisation, the effective use of resources, and the team’s overall contribution to organisational objectives. As with all team categories, entries will be judged against the following criteria: team performance, staff development, financial performance, and innovation.

This award recognizes and celebrates outstanding achievement in communication by talented individuals under 35 years old (as of the final entry deadline, July 17th, 2025). The award is open to both in-house communicators and those working within consultancies. Winners will be chosen based on their exceptional work within their organization and contributions to the wider PR industry.

• Young Communicator of the Year Award - Account Director level and below
• Young Communicator of the Year Award - Associate Director level and above

- Free for PRCA Members, £50 + VAT for Non-Members -

Judges will look for an individual (or joint heads) who have succeeded in making communications a strategic priority within their organisation, supporting or leading the organisation’s broader objectives. The individual (or joint heads) will have shown outstanding performance, made a significant contribution to the industry and to their organisations. Nominations for this award can be made by the individual or a colleague, and organisations can submit any number of entries.

This award recognises an individual who has made an exceptional, lasting contribution to the PR and communications industry. Celebrating those who exemplify leadership, innovation, and integrity, this category honours individuals whose work has advanced the industry - particularly through driving progress in diversity, equity, inclusion, and/or sustainability. Their achievements will have set new standards and served as an inspiration to others across the profession.

How to Enter: Submit up to 500 words explaining why you are nominating this individual. There’s no set format, but we recommend covering the following areas:

• Leadership and Integrity: How the individual has led by example and upheld the highest standards of professionalism.
• Innovation and Impact: Describe their commitment to creating a more equitable, inclusive, and/or sustainable industry, and highlight achievements that demonstrate meaningful, measurable impact.
• Legacy: Evidence of how their contribution has inspired peers and helped elevate the practice and perception of public relations.

- Free for PRCA Members, £50 + VAT for Non-Members -