Diploma in Integrated Communication Management
Who is this for?
Those managing, or working in, a multidisciplinary team.
In-house or agency. It’s suitable for people working in either setting who have responsibility for planning and managing integrated campaigns across a range of channels and ensuring consistency of message.
Broader skills. Practitioners working in a specialist area, for example, internal communication, but who want a broader understanding of related channels and activities.
Flexible learning. You want to be able to study at a time and pace that works for you.
Experienced or entry-level. The course is suitable if you are new to the field or a more experienced practitioner looking to underpin what you do with some theory, concepts and models.
Learning outcomes
Successful candidates will be able to:
Delegates will understand the environment in which the organisation operates, with a specific focus on brand, reputation and purpose.
Use insights to inform planning. Research methodologies and methods. Interpreting results and research ethics.
Planning for integrated campaigns.
Paid advertising, digital including SEO and influencers, stakeholders, press/media. Content creation.
Measure and evaluate integrated campaigns.
This course has been developed with, and is taught by PR Academy.
What our graduates have to say
"I would highly recommend the PRCA Diploma in Integrated Comms – it’s been a great experience to focus time on the theory behind the day-to-day of being a PR professional. Steve was a fantastic tutor, providing interesting seminars as well as being at the end of an email for any further questions or enquires. I thoroughly enjoyed being ‘back in the classroom’, and look forward to putting my learnings into practice." - Becky Callaghan, Pintston
"I really enjoyed the integrated communications management course. The sessions were engaging and comprehensive and overall this is a great starting point for someone interested in developing their knowledge and skills across a range of comms channels." - Jonathan Owens, Royal Bank of Scotland
"I’ve learnt so much from completing the PRCA diploma in Integrated Communications Management. It’s great to learn from an accomplished expert and the modules were really well developed and delivered. Studying while working in the communications industry during a pandemic was challenging but I can’t speak highly enough of the support available. CPD is such an important part of being an effective communications practitioner and keeping sight of how our purpose translates to the leaders we work with every day. This course thoroughly addressed my areas of uncertainty and allowed me to develop my skills (and confidence) in this area, while reminding me why I love what I do. Thanks to everyone at the PRCA involved in creating such a great diploma!" - Julie-Anne Slevin, Projects Communications Officer, Staffordshire University