Building brilliant teams

In today's fast-paced PR landscape, effective teamwork is not just an asset—it's essential. This course is designed to support PR teams become a more a cohesive, high-performing unit. It focuses on the core foundations of teamwork: building trust, understanding team purpose, leveraging individual strengths, and fostering a culture of constructive challenge. As every team is unique, it can also be customised to meet the specific needs of the team.

PR teams are changing – are you ready?

A facilitated workshop to support PR leadership teams think through how their teams are changing in the new world of work. Using the latest research on the expectations of Gen Z employees, hybrid and remote working, and AI to inform discussion, this workshop will focus on building insights and ideas around current best practice and how to plan for the future.

Strategic Thinking & Decision Making

This bespoke half-day or one-day course can be delivered for senior leaders wanting a professionally-facilitated strategic thinking and strategic planning workshop, all the way to more junior staff who will benefit from learning to think and act more strategically.  Through a Discovery meeting, Emanuela will understand your team’s learning needs and will craft a tailored course outline.  Regardless of course level, it will include useful frameworks, practical exercises and insightful discussions.   Participants complete the course with the satisfaction of having tangible and immediately useful skills.  

Practical Project Management

This one-day course is ideal for professionals who want to quickly learn how to plan and manage projects in a simple, practical, and scalable way. Covering key project management concepts, participants will explore the full project life cycle—from setting clear objectives and defining scope to tracking progress and managing risks. The session includes hands-on exercises using real-world case studies, as well as tools like Gantt Charts, Kanban boards, and Critical Path analysis. Best practices for stakeholder management, issue resolution, and project closure are also covered. Learning is reinforced through interactive discussions, a project management quiz, and a final Q&A. Participants receive a comprehensive course book for ongoing reference.

PERSUASION, POWER AND PRESENCE – compelling communication in the hybrid world

This full-day, interactive training session equips participants with the skills and mindset to communicate confidently and persuasively, both in-person and remotely. Tailored to individual objectives, the course covers audience engagement, storytelling, structuring content for impact, and overcoming barriers to persuasion. Participants also gain practical tools for preparation, confidence-building, and handling on-the-spot challenges. Uniquely, an 18-month follow-up program reinforces learning through curated content, progress sharing, and a series of short podcasts—ensuring lasting transformation.

Steal our work: Build your own PR training course

This media training lark is easy, right? Anyone could do it, yes? Well, no. We worked in media extensively, at all levels - and on both sides of the fence - before moving into training, which is why we know just how tricky it can be to train people to handle journalists.

But we’re confident enough to help you structure your own media training courses, and to help you identify the areas you’re strong at or may need to work on. If you want to learn more about media training but don’t know where to start, or if you lack a bit of confidence in some key skills, we can help. Agencies turn to us when they want to upskill their teams so we can definitely help you take your next steps in the media training world.

Make Measurement Matter: Evaluation training from the experts

PR and communications are changing fast. As the media fragments, audiences polarize and AI transforms workflows, the pressure to prove our value has never been greater. Stakeholders no longer ask for coverage - they’re demanding outcomes.

That’s where we come in.

Richard Bagnall and Paul Hender are two of the most experienced and respected figures in global PR measurement. Together, they’ve built and led some of the world’s top media intelligence firms, advised governments, co-authored industry standards like the AMEC Integrated Evaluation Framework, and trained thousands of professionals on how to evaluate what really matters.

Wherever your team is today, whether reporting coverage volumes or already exploring outcomes, we’ll help you transform your evaluation to show real impact that can inform smarter decisions.

This training is available as either a half-day or full-day session, depending on the depth of support your team needs.

The half-day session offers a fast-paced introduction to what world-class PR evaluation looks like—and how to achieve it. It’s ideal for PR teams looking to build confidence, modernise their approach, and align with industry best practice.

The full-day session includes everything in the half-day, plus a deeper, hands-on workshop with guided evaluation exercises. It’s designed to support team-wide transformation and is perfect for senior leaders and broader comms teams ready to embed a culture of planning, measurement, and continuous learning.

Whether you’re just starting your evaluation journey or ready to sharpen your reporting to board-level standards, we’ll meet you where you are, and get you where you need to be.