1.) Employee value

Please outline your employee value proposition, using examples/evidence of how your organisation adds value to the lives of your employees. Consider:

• Employee care: How do you support your employee’s mental and physical welfare?
• Flexibility: How much flexibility you allow your employees to have from the choice of when and where they work through to the choice of the work they do.
• Maternity/paternity leave: What is your approach to maternity/paternity leave?
• Your approach to holidays / annual leave.
• Your approach to professional development for each staff member as well as creating an inclusive and equitable place to progress.
• What additional benefits do you offer and what do these mean to your employees?

2.) Training & development

Please outline your commitment to staff training and development. Consider the following:

• Professional development: Do you have a CPD plan? Do you ensure that your employees are given ongoing training? Participated in PRCA CMS?
• How does your organisation manage staff training? What resources are allocated to staff training and development?
• Do you have a clearly defined progression path for employees and what does that look like? How is the progression plan communicated and How achievable is the progression?
• Internships: How do you treat your interns? Are they paid? How many interns go on to become full-time staff members?

3.) Diversity, equity, and inclusion

Describe your organisation’s approach to diversity, equity, and inclusion. Consider:

• Do you monitor the recruitment and progression of diverse groups?
• How do you ensure candidates for roles are sourced from the broadest pool?
• How do you engage with diverse employees, and do you track retention and progression of diverse groups?
• Do you report on any pay gaps and what action are you taking to address them?
• What is your position on supplier diversity?

4.) Positive impact

Please describe how your organisation approaches ESG and acts in a responsible and sustainable way, to in turn deliver a positive impact on the planet/society/the economy. Do consider:

• Footprint: How do you handle your company’s environmental footprint?
• Do you operate any schemes or incentives to encourage staff to travel by more environmentally friendly means?
• Does your agency consider it’s social impact? Is charity work considered and/or volunteer days offered to staff?
•  Does your organisation have a moral code with regards to who you will or won’t represent? Can employees be excused from working on accounts they are not comfortable with?
• Is diversity taken into account within your leadership team?
• Has your company undertaken any other notable steps to improve its ESG strategy? Is progress monitored / tracked?