Developing Business Acumen

Advanced

Summary

For communicators, developing business acumen is a game-changer. It builds credibility with the C-suite and strengthens your ability to anticipate challenges, risks, and opportunities. By understanding how organisations operate, generate revenue, and measure success, communicators can align their work with what truly matters to leaders and stakeholders.

This interactive half-day workshop will demystify the language of business and equip you with the knowledge and confidence to contribute meaningfully to commercial conversations.

Trainer: Ann-Marie Blake

How delegates will benefit:

• Understand key financial and commercial concepts used in business discussions
• Read and interpret financial statements and reports
• Recognise how business performance influences organisational priorities
• Communicate with senior leaders in a way that demonstrates commercial awareness
• Contribute confidently to business conversations and decision-making

This course is designed for both agency and in-house communicators who want to deepen their understanding of the business world and enhance their strategic impact.