How to be more creative than AI in Comms

Intermediate

Summary

Stop a robot stealing your job. Discover how to be a better master creative practitioner by thinking bigger to deliver more impactful creativity, insights, and inspirations in the age of AI.

Creative practitioners face greater complexity, more intense time pressures, and need for more effective collaborations. AI tools are an essential piece of today’s everyday kit - making it even more imperative to boost your innate creative capability, savviness, and skills.

This online workshop enables you to better understand the mechanics that underpin your creative performance, how creativity works, and gets you to ask more insightful ‘beautiful’ questions. It enables you to adroitly unpick and transform under-performing creative work, detect more opportunities around you. Learn how to cultivate your sagacity, make better and quicker judgment and evaluation calls on creative outputs, providing smarter knowhow to maximise the performance of your AI tools. Discover how smarter social capital skills will enhance your collaborations and collaborative performance.

Trainer: Andy Green FRSA

How attendees will benefit

The session provides a vital boost to the human and social dimension to creative practice at a critical period for people and businesses selling their creativity

The workshop boosts confidence, self-belief and rekindles a sense of greater purpose along with practical tips, tools, and ways of listening and thinking that equips practitioners to be more robust, dynamic, self-assured, and make more effective use of their social networks in a more critical, demanding, and faster-paced environment.

Who should attend

This PRCA workshop is designed for anyone wanting to improve their creative capability, confidence and self-belief through to outstanding creative communicators who want to better understand why the lightbulb goes off in their heads.

What attendees will learn

• How to harness the two modes of creative thinking, nurture your listening skills to what goes in inside your head and around you. You will fast track your abilities to go beyond storytelling to changemaking narratives.

• Manage your internal dialogues - the scripts in your head that direct your performance. Toughen your pertinacity to drive you when everyone around is saying ‘No’. Expand your cultural references. Learn how to cultivate a creative mind and harvest your social capital.

• Acquire new skills in growing your social capital along with a new job title of ‘Tummler’.

• Find out how to transform any walk, journey, or leisure into a creative odyssey. Discover the art of being a flaneur with productive habits, mindsets, and techniques to capitalise on the abundant opportunities around you that AI misses. Seriously improve your play with humour, metaphor, and irreverence.

• Go beyond what AI can replicate. Outthink the algorithms and elevate your creative practice. Be a star performer rather than a tribute act.   

Delegate instructions

Optional online creative profiling exercise