How to use VALUE HACKS to drive growth and profitability for your agency

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Summary
This course is needed now more than ever for two main reasons: 

• The AI revolution that has some clients cutting budgets because they now expect process efficiencies.
• The global uncertainty that has Leaders of client organisations seeking much more certainty about the value they will receive from PR and communications.

This one-day course covers the value 'hacks' you need to attract ideal work for your agency and charge more for it.

Trainer: Crispin Manners

How attendees will benefit
The course is designed to:

• Provide a guide on how to reposition your agency as a primary source of value for clients
• Prove how you contribute value
• Get your team to understand the value they deliver to clients from a business and not just a communications perspective.   

Who should attend
This course is suitable for agency owners and senior directors who are responsible for driving the profitability and reputation of the agency.

What attendees will learn
The course will cover the following:

1. The need to add a business narrative to your communications narrative - and how to do it
2. The need to be more explicit about how you contribute to client success so you stop wasting time trying to win business you have no chance of winning - and how to do it
3. How to write case study summaries to create a compelling business reason to hire you

Delegate instructions
No pre-work for this course