Introduction to Client Management and Development

Introductory

Summary

Maintaining good client relationships is an essential part of being a great PR practitioner, but it can feel quite daunting at the start. Deadlines, industry jargon, the list goes on. So what does it take to be great at working with clients?

In this interactive session, attendees will get an introduction to the building blocks of good client relationships and how to develop them. 
This session will go on to provide an introductory insight into how even the most junior of colleagues can contribute to bringing in new business and client opportunities through their day-to-day work.

Trainer: Claire Quansah

Who should attend

This course is aimed at people who early in their client management journey or those who want to refresh their expertise.

What you will cover

• What clients want from the agencies
• The essential skills all client-facing teams need
• Tips for demonstrating your value early on
• Why your seemingly mundane tasks could be a route to new business
• The essential things you should be doing to help identify opportunities
• How early professional relationships can generate business

Attendees will learn

• How to build and improve client relationships
• Why their roles are important in keeping hold of clients
• The role they can play in new business and client growth
• How to support their managers and directors in the process
• How to build confidence in sharing ideas and recommendations