Navigating the Paid Marketing Landscape in 2026 and Beyond

Intermediate

Trainer: Ned Poulter

What attendees will learn
In this webinar, we will cover:

Campaign Strategy - “Starting with the objective in mind.” - Objective setting for paid activity and how to avoid confusing, expensive and ultimately fruitless efforts!
Measuring ROI - Importance of tracking pixels, event tracking and key metrics 
Audience Research & Development - Tools, tips and tricks
Platform-Specific Mini Deep Dive: covering ad formats, useful tools, and best practices for...
Facebook
Instagram
Twitter
LinkedIn
Google Ads
YouTube
Q&A

Who should attend
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns. 
These may include:
[Online] PR Professionals
Content Marketers
Social Media Managers/Marketers
[Digital] Marketing Managers