PRCA NW Online Masterclass: How to pitch journalists in the age of AI with Nick Huber

What do national media journalists want in a story pitch? And what will cause eye rolls? In this webinar, Nick Huber - freelance tech journalist and regular FT contributor, talks about AI slop, crafting the perfect pitch and why traditional PR skills are more important than ever.

During his 25+ year media career Nick has reported for some of the world’s most respected media organisations, including the BBC, the Financial Times, The Guardian, and dozens of trade magazines. He specialises in technology, but has reported on most industries.

He's also a content/media strategist and media trainer - advising PR agencies, tech-focused companies and start-ups.