Reddit 2026: AI, Niche Communities, and Authentic Conversations

Summary

Reddit is an OG; one of the oldest social platforms on the Internet. And the least well known. As a user-driven forum, Reddit can teach us what online communities really mean. 

Listed among the most visited websites in the world, Reddit’s importance to brands and their PR agencies has skyrocketed in the age of AI. 

Founded in 2005 to be the “Front Page of the Internet”, the company built its unique platform on UGC news aggregation. Today, Reddit is the top source for AI answers (SEMRush research). 

That’s because it has more than 100,000 subreddits or active communities talking about every topic under the sun. Understanding Reddit is a competitive edge in the ever changing ecosystem of digital communication.

Trainer: Candace Kuss

How attendees will benefit
This webinar will help both inhouse and agency PR teams understand how Reddit works and why it can be so valuable for both audience insights and brand activations.

Who should attend
Everyone in PR and Marcoms who works on digital or integrated campaigns. 

What attendees will learn

In this fast-paced session, we’ll cover:

• Reddit Overview FAQs
• Forums + WOM
• Topic Based Communities (Subreddits)
• Reddit + AI: Deal with Google and OpenAI
• Using Reddit for Insights + Trends
• Reddit + Brands
• Reddit for Publishers, SEO, PR and Paid Social

Delegate instructions
No pre-work for this course. Creating a free account on Reddit is encouraged, but not mandatory.