Social Strategy for Campaigns

Intermediate

Summary
Social media plays a vital role in modern brand campaigns. As a powerful communication and engagement tool, social media enables brands to connect directly with audiences, build trust, and drive measurable results. In an increasingly digital world, incorporating social media into brand strategy is no longer optional — it’s essential for visibility, relevance, and growth.
This session explores key elements of a successful social media strategy, starting with clear objective setting to define purpose and measure success. Participants learn how to identify and understand their target audience, select the most appropriate platforms based on behaviour and demographics, and develop a content plan that aligns with brand voice and goals. The session also covers best practices for engagement, real-time interaction, optimising performance through testing and refinement, and the importance of regular reporting to inform ongoing strategy and demonstrate ROI.

Trainer: Kate Matlock

How attendees will benefit
Attendees will gain practical knowledge to create effective, goal-driven social media strategies that enhance brand visibility and engagement. 

Who should attend
The session is open to any practitioner looking to develop more practical knowledge on integrating social into brand campaigns. 

What attendees will learn
We will go over the basics from objective setting, to understanding your audience, channels and considerations, content planning and watch-outs, engagement best practice and reporting.
 

Delegate instructions
No pre-work for this course.