Foundation Certificate (FCert)
Overview
For those at the start of their career in PR who are looking to fast track their development
Flexible enrolment so you can begin whenever you're ready
6 months to 1 year to complete
Member fee: £1000 + VAT
Non-member fee: £1400 + VAT
What to expect
Anticipated Time Commitment
The following is a rough guide as to the time commitment what should be expected for this qualification.
Active learning
Training Sessions | Total |
4 webinars and 2 full-day training | 20-30 hours |
Assessment work
The assessment for the FCert is a 1000-word composition, based on evidence of a serious commitment to the profession, insights and observations drawn from your experience, and interesting opinions.
What our graduates say
"I am delighted to have completed the PRCA Foundation Certificate. The course was an engaging and enjoyable experience which has provided me with many helpful tools and takeaways I am now implementing into my work and will use moving forward in my career." - Account Executive, 8020 Communications
"I learnt so much from professionals within the industry and this has allowed me to grow in confidence across a range of vital skills required for my role and transfer over to the Liquid Australia team." - Junior Account Executive, Liquid Australia
Learning outcomes
The core units of the course is curated to establish the central skills at a foundational level. There are also a variety of optional units to supplement these core units with either role/sector-specific training. The optional units are shared with your confirmation of enrolment and are regularly reviewed and updated.
Core Units
TITLE | OBJECTIVES |
Ethics in PR and Communications | To have a clearer understanding of what is acceptable professional advice and behaviour and what is not acceptable/illegal. |
Introduction to PR | Define PR and define what it can contribute to reputation Structure a basic PR campaign, including targeting and evaluation Identify the core range of PR tactics Structure a news story and employ the key steps in calling a journalist |
Mastering Persuasion and Influence | Learn how to identify your current influencing style Develop more communication tactics to gain better results Learn how to be more confident with collaboration, and how to avoid making mistakes when handling objectives |
How to Manage Your Time and Workload More Effectively | Learn to track time effectively Understand how time-tracking can be used to make you a more efficient PR pro Develop techniques for setting priorities and meeting deadlines Learn how to tell what’s important, and what’s not Learn how to stop technology from dominating your time, and to use it to your advantage Develop anti-procrastination techniques Learn when and how to delegate Be able to analyse and reduce stress |
Introduction to Public Affairs | A comprehensive introduction into the discipline of public affairs |
| Getting to Grips with Grammar | Grammar myths explored |