Employer Testimonials / Q&A’s NAW 2026.

How have your apprentice’s newly developed industry skills benefited your business?

“Our apprentices have brought significant value to the business through their newly developed industry skills. As digital natives, they demonstrate strong awareness of social media trends and emerging technologies such as AI, which has positively influenced the way our teams think and work. They consistently bring fresh perspectives, innovative ideas, and a high level of creativity, particularly through engaging video and digital content. Their enthusiasm and passion not only enrich our departments but also encourage more modern, forward-thinking approaches across their departments.”

What is some advice you would give to an employer considering hiring an apprentice?

“Believe in young people and their potential. By hiring an apprentice, employers have the chance to open doors, change career trajectories, and make their industry more accessible to those who may not follow a traditional university pathway. Apprenticeships create meaningful opportunities, help build a more diverse and inclusive workforce, and bring fresh energy, ideas, and ambition into a business. With the right support, apprentices grow into highly capable professionals, making this not just an investment in future talent, but in the long-term strength and sustainability of your organisation. It is a very rewarding experience for all parties involved to see apprentices learn, progress, and achieve.”

Tim Walsh, Director, Branagh PR

“I appointed our PRCA apprentice, Sydney, in February 2025. Sydney has been an asset to Branagh PR ever since, bringing new perspectives and strong writing skills that have helped to upgrade the services we provide.

Importantly, Sydney has a growth mindset and is always looking to learn and grow. Because we are a small PR consultancy, she has had the opportunity to develop skills ‘on the job’ in a range of areas covering all PR bases, from paid-for and media engagement to social media and blogs for clients.

As an employer, I would recommend the PRCA apprenticeship because it gives an excellent structure for the learner. By working with Sydney and PRCA, we have agreed a learning programme that has helped the business as well as Sydney’s personal development in her role.

My advice to any employer thinking of appointing a PR apprentice would be to think carefully about how the new recruit would fit in your business. What roles and responsibilities would they take on as part of the team. How would they add value? It is an important commitment, so be prepared to invest time in managing and coaching someone as they learn the ropes of PR. If you’re ready to make that commitment, a PRCA-trained apprentice can be an excellent addition to your organisation.”