The Rise of Cross-Border Acquisitions in Marcomms

One of the most striking trends in the marketing communications (Marcomms) sector is the sharp rise in cross-border acquisitions.

For ambitious agencies, M&A is no longer just about scale. It’s about global reach, deeper talent pools, and access to new markets. For international buyers, the focus is on specialist expertise, cultural insight, and creative innovation that can’t be easily replicated closer to home.

The result? Borders matter less than ever.

• Independent agencies are finding new homes within global networks, consultancies, and private equity portfolios.
• Buyers are widening their lens, looking well beyond domestic markets for growth opportunities.
• Clients increasingly expect solutions that span geographies—and agencies that can deliver them seamlessly.

This shift is unlocking extraordinary opportunity, but it also introduces new layers of complexity. Successful dealmaking now requires careful navigation of cultural alignment, regulatory environments, and the realities of cross-border integration.

At M&A Advisory, we believe cross-border acquisitions will define the next chapter of growth in Marcomms. Agencies that approach this evolution thoughtfully stand to expand their footprint and sharpen their competitive edge in an increasingly interconnected world.

What’s your take? Are cross-border deals an opportunity or a risk for independent agencies?