Think Smart, Tell Stories: Boosting Insight with Bias-Busting & Brilliant Storytelling

Intermediate
 

Summary
 

In today’s data-rich, insight-hungry environment, PR and communications professionals are increasingly expected to interpret, communicate, and act on complex information. Yet, even the most compelling data can fall flat if it's misunderstood, miscommunicated or misinterpreted due to unconscious bias. 

This hands-on, immersive course combines two essential skills for modern communicators: recognising and mitigating cognitive bias in data analysis and decision-making and crafting impactful data-driven storytelling that move audiences to think, feel, and act. 

Participants will explore the psychology of bias and how it affects analysis, team dynamics, client relationships and stakeholder decisions. Through real-world examples and interactive exercises, they’ll learn how to spot common cognitive traps and adopt practical techniques to challenge assumptions and improve judgment. 

Trainer: Dr. Sofia Tzamarelou

What attendees will learn

The most common cognitive biases that affect communications professionals and how to mitigate them 

How bias influences interpretation of data, team discussions, and client outcomes 

How to move from “making sense” of data to “creating meaning” with narrative 

The science behind why stories are remembered, trusted, and acted upon 

How to craft a persuasive data story for different internal and external audiences 

Techniques to deliver insight-rich presentations and reports that stick