PRCA Digital Awards Categories

This category recognises excellence in digital PR or communications targeting business audiences. Judges will look for campaigns that delivered measurable outcomes such as lead generation, thought leadership, sector influence, or stakeholder engagement.

This category recognises excellence in consumer-facing digital PR or communications. Judges will look for creativity and effectiveness in engaging consumer audiences, driving awareness, shifting perceptions, or influencing behaviour.

This award recognises campaigns where data and insights were central to strategy and success. Judges will look for sophisticated use of audience intelligence, performance data, or research to inform creative decisions and drive measurable outcomes.

This award recognises outstanding creative design in a digital campaign, where strong visual execution directly contributed to success. Judges will also look for campaigns where accessibility and inclusivity were considered, ensuring content was effective for diverse audiences.

This category recognises campaigns delivered by or on behalf of charities, NGOs, social enterprises, or purpose-driven initiatives focused on social good, diversity, equity, and inclusion. Judges will be looking for campaigns that delivered meaningful impact with creativity, innovation, and measurable outcomes.

This category celebrates the most impactful use of real-time digital creativity. Judges will look for campaigns that quickly and effectively responded to news, cultural moments, or online trends, delivering meaningful engagement and measurable outcomes.

This category is aimed at establishing the best campaign or programme that has used social media channels. Judges will look for creative use of social platforms to build communities, drive engagement, and achieve measurable objectives.

This category is aimed at establishing the best campaign or programme that has used content marketing (defined as a marketing activity that has a hero or hub piece of content at its core). The judges will need to see evidence of the strategy, production, and execution of the campaign. This could be a one-off campaign or an ongoing content programme.

This category recognises the most effective use of influencers in a B2B digital campaign or programme. Judges will look for creativity, audience engagement, and measurable business impact.

This category recognises the most effective use of influencers in a consumer-facing digital campaign or programme. Judges will look for creativity, audience engagement, and measurable consumer impact.

This category celebrates the best use of long-form video (including YouTube series, livestreams, and documentaries) within a digital PR campaign. Judges will look for innovative storytelling and measurable audience impact.

This category recognises the most creative and effective use of short-form video (such as TikTok, Instagram Reels, YouTube Shorts, or similar) in a digital PR campaign or programme. Judges will be looking for campaigns that engaged online audiences and delivered clear results.

This category is aimed at establishing the most creative and effective use of paid media in a digital PR campaign. Judges will look for strategic integration of paid channels that amplified campaign reach and delivered measurable ROI.

Awarded to the in-house digital / communications team which has made an outstanding contribution towards achieving the objectives of their employer. Details of digital-related projects, campaigns undertaken, and outcomes achieved should be included in the submission.

This category is aimed at identifying and celebrating the overall top consultancy that performs digital and social media activities for its clients. Factors which will be taken into account during judging this award include growth in digital fee income, client and staff satisfaction, and retention. Endorsements from clients and details of other awards won will also be considered.

This category celebrates the overall best digital PR and communications professional of the year. Judges will look for individuals who have shown outstanding performance, driven innovation, and made a significant contribution to their organisation and the wider industry.

Open to NextGen* individuals working in either consultancies or in-house teams, this award recognises emerging digital talent making a significant impact within their organisation and across the wider industry. The winner will be someone who has demonstrated creativity, initiative, and outstanding performance in their role.

*A NextGen individual is anyone under the age of 30 at the time of the final entry deadline.

This award celebrates a podcast that has made a strong contribution to the PR and communications industry over the past year. Open to podcasts that educate, inspire, or spark debate within the profession, this category recognises creativity, consistency, audience engagement, and overall impact.

A shortlist of podcasts will be decided on by the PRCA judging panel, with the final winner decided by public vote.

Who can enter:
Any podcast that focuses on PR or communications and is produced by individuals, teams, or organisations working within the industry globally.

Eligibility:

• Must have released at least five episodes within the past 12 months
• Must be publicly available (e.g., Spotify, Apple Podcasts, YouTube)
• Can be self-nominated or nominated by others

How to enter:
Complete a short nomination form (no full written entry required). You must provide:

• Podcast title and hosts/producers
• A short (max 150-word) description outlining its focus and audience
• Two sample episode links
• Optional listener or engagement stats (downloads, reach, etc.)

Judging and voting process:

1. Judging panel reviews all nominations and selects a shortlist based on creativity, quality, relevance, and engagement.
2. The shortlist is then opened for public voting via the PRCA website.
3. The podcast with the highest number of verified votes is announced as the winner at the Digital Awards ceremony.