Leadership Academy
Stepping into Leadership Academy April 2026 - Scotland
Leadership is a career turning point — not a skill you pick up on the job.
Being promoted doesn’t automatically make leadership feel natural.
Suddenly you’re managing people, influencing senior stakeholders, navigating difficult conversations and making decisions that carry real weight — often without training, feedback or space to think.
The PRCA Leadership Academy is designed specifically for communications professionals who are brilliant at the work and ready to become confident, credible leaders of people.
Places are limited and cohorts typically fill several weeks in advance.
This programme is for you if you:
- Have recently stepped into a leadership role — or are about to
- Manage people or clients and want to lead with more confidence
- Are technically strong but want to be more influential and decisive
What you’ll gain
By the end of the programme, you’ll leave with:
- Greater confidence in your leadership style and decision-making
- Practical tools for managing people, performance and difficult conversations
- Stronger influencing skills with senior stakeholders and clients
- A clearer sense of how you want to lead — and how to show up as a leader
''The PRCA Leadership Academy came at the right time for me. It pushed me to reflect on how and where I show up as a leader and gave me practical ways to strengthen my communication and strategic decision-making. I left the programme inspired, and immediately found ways to share learnings with my team.''
Senior Campaign Director, Babel
Date: Thursday, 23rd + Friday, 24th April 2026
Where: Apex Grassmarket Hotel, Edinburgh
Member Price: £1895 + VAT
Non-member Price: £2495 + VAT
What is included:
- Four comprehensive sessions and one masterclass
- A one hour follow-up coaching session
- Accommodation on Thursday night at a 4-star spa hotel
- All meals and beverages
- Thursday night social
A diverse, international cohort
The Leadership Academy attracts communications professionals from across the UK, Europe and the United States, with delegates regularly travelling to attend.
Each cohort includes a mix of in-house and agency leaders, offering the opportunity to learn alongside peers facing different organisational challenges — and to step away from day-to-day delivery to focus fully on leadership development.
''This is one of the best trainings I’ve done, leaving me inspired and invigorated for the next challenge ahead. My business will see a difference. Importantly the trainers and organisers are second to none, they put on a great show.''
Associate Communications Director, Havas
We’re happy to discuss whether the Leadership Academy is the right fit for you or your team.
Ready to elevate your team?
Get in touch and let us support your learning and development.