PRCA offers two different accreditations in the UK for agencies. For large agencies (11 or more members of full time staff) we have CMS CORE and for agencies with ten or less staff members we have CMS GO.  Each CMS is designed to best challenge agencies at their point of growth and supports them to gain creditability through CMS. 

Topics in CMS Core and Go include

• Leadership and Communication
• Business Planning
• Business Improvement
• Financial Systems
• People Management
• Client Satisfaction
• Campaign Management
• Business Development
• Diversity (Equity)

Fully remote and supported

It is a thorough process, but completed with support, fully remote and online, with an assessment at the end lasting no more than 2.5 hours. Most established agencies can complete CMS within 8 weeks, new agencies can complete within a year.

CMS can be offered as evidence of independent verification by tenders and in pitches