Pitch Forward is a new campaign focused on improving how pitching works across Africa’s PR and communications industry. From the briefing stage to feedback and final selection, the process should work better for everyone, fairer for agencies, clearer for clients, and more effective overall.

We want to hear from those who know the process best, the professionals doing the work.

Whether you're in-house or agency-side, your insight is key. What’s working? What needs to change? Where are the pain points, and how can we raise the bar?

To help shape future standards and spark better partnerships, there are two ways to get involved:

• Complete the confidential survey: https://www.surveymonkey.com/r/GL8JKSF

• Join a member-only focus group: These are being run across key markets, and invitations will be sent directly to member leaders.

Your input will directly inform the next steps in building a better, smarter approach to pitching across the continent.