Mastering LinkedIn: Crafting Compelling Content

Intermediate

Summary

In the digital age, LinkedIn has emerged as a powerful platform for professionals to connect, network, and showcase their expertise. To stand out in this competitive landscape, it's crucial to have a content approach that matches the nuance of the platform as well as creating written and visual content that stands out on LinkedIn. This one-hour webinar is designed to equip you with the skills and knowledge necessary to create impactful LinkedIn content strategies that enhances your brand or organisation.

Trainer: Danny Whatmough

What attendees will learn:

• Understand the Linkedin platform and look at how it evolved to where it is today
• A brief overview of the history of Linkedin
• Explore the unique features and purpose of LinkedIn
• Identifying your goals on LinkedIn & building an effective social and content strategy
• Optimizing your profile
• Creating meaningful and engaging LinkedIn posts
• Effective use of multimedia (images, videos)
• Exploring the role of Linkedin for executive profiling