Graeme has worked at Democracy in Manchester and London for 13 years. With 20+ years in journalism for national and regional newspapers like The Sun, Daily Mail, Daily Record, and MEN, he uses his experience to advise clients on impactful storytelling and media placement. A strong advocate of brand storytelling, Graeme is judging the PRCA awards for the first time, having written numerous award-winning campaigns over the past decade.
Heather combines her Silicon Valley roots with a deep understanding of global markets to help businesses grow and improve. With proven expertise in launching and maintaining brands worldwide, she’s won many awards in PR, toy, and tech sectors. Having built successful agencies in the UK and USA, Heather now runs a specialist consultancy where brands seek her advice to grow market share, create new products, and even exit successfully.
Andy has over 30 years experience and heads up the Amplification team at HROC, working across a diverse range of B2C and B2B brands including STIHL GB, Kubota UK, Drayton, VARTA UK, Pyrex, Hozelock and Paragon Bank. Prior to his time at HROC, Andy was Head of Media at McCann Erickson Central and a number of London agencies undertaking strategic communications planning for a diverse range of brands including Unilever, Mercedes-Benz and the FT.
Imogen is a social and SEO enthusiast with a flair for creativity and strategy. Since 2015, she’s worked agency and client side across diverse industries. Starting as an account manager, she honed skills in content creation, copywriting, and event coverage. Later, she led marketing and PR for a luxury nightwear start-up, mastering PR, social, and PPC. With a first-class degree and global recognition—including PRCA Digital Professional and Davos Digital PR Expert of the Year 2024.
Bryony is a senior integrated marketing specialist with experience spanning the UK, Australia and New Zealand. She has led a number of award-winning campaigns for some of the world’s biggest brands including Specsavers, the BBC, Uber, Spotify and P&G. Passionate about earned-first, culturally-relevant ideas that spark conversation and drive real change, Bryony leads through-the-line marcomms for Specsavers’ Brand, Audiology and Home Visits departments.
Andrew Williams is a Senior Managing Director at FTI Consulting in London. He specialises in corporate reputation, online reputation management and AI. With two decades of experience, he advises global companies and executive teams on digital engagement, campaigning and crisis preparedness. Prior to FTI, he was Global Head of Digital Communications at Tesco.
Candace is a Creative Brand Strategist specializing in digital and integrated marketing. She was originally recruited to London as a Creative Director for Ogilvy, then spent 12 years as the Director of Social Media for H+K. Candace is on the Advisory Board for Creative Equals and is the Co-chair of the PRCA Digital Group. She is a frequent speaker, teacher for PRCA Training, and has judged award shows including Cannes Lions, Eurobest, Dubai Lynx, Young Lions, D&AD New Blood and Creative Circle.
Kevin is an AI expert who speaks globally on AI's practical, ethical, and innovative applications. He researches how AI is being used in risk and crisis management and leads a global project on the use of avatars in internal communications. This summer, he oversaw a change program to embed ethical, human-led AI at Pembroke and Rye. Kevin contributes to MA PR and Communication courses at City, St George’s, Cardiff and Greenwich Universities, merging consultancy expertise with academic insights.
Andrew has 15+ years of experience delivering global social campaigns for top brands like adidas, Guinness, Activision Blizzard, Pepsi, ATP Tennis, IOC, and Vodafone. He’s developed global social strategy with the adidas Newsroom team, led content for Running, Football, and Originals, and launched the adizero Pro Evo at the Berlin Marathon. Andrew also led Guinness’ Six Nations activation for 3 years and revamped the IOC’s social strategy for the Beijing and Paris Games.
Creative and Strategic Communications Leader, Tangerine Communications
Cerys Reynolds is a creative and strategic communications leader with over 20 years of experience delivering integrated campaigns for leading brands at award-winning agencies. She specialises in crafting purposeful communications that go beyond commercial objectives, helping brands define their role and impact in society. Cerys believes that meaningful storytelling is the key to building trust and driving success in today’s competitive landscape.
Kelly is an experienced communications specialist with over three decades of experience, she has worked across a myriad of sectors with market leaders and challengers from Grant Thornton, Virgin Media, Barclaycard and Nestlé to Castrol, RAC and Aviva. Specialist in strategic communication consultancy, issues-based PR and corporate communications, she is passionate on embracing technology responsibly, strategically and with humanity at its core. Kelly is PRCA South West Chair a PRCA Fellow.
Lenny has over 20 years’ experience working in Public Affairs developing campaigns for a range of clients and working inhouse at organisations including the University of Sussex and RSPCA. He has led campaigns raising the profile of organisations that have achieved legislative and regulatory change.
Alex Hackett is PLMR's Group Director of Digital and has been at the agency for over 10 years. Alex and his team have won six PRCA Digital Awards in that time, including the Digital Professional of the Year Award which Alex won in 2019. Alex has worked on some of PLMR’s biggest projects. In 2020, Alex worked with the Food Foundation to create #KidsMealsMap, a web platform inspired by Marcus Rashford that helped organisations across the UK to advertise their support for families in food poverty.
Jules brings broad experience across corporate, B2B, and consumer sectors, with a focus on technology and FMCG. Alongside driving agency growth, client service, and talent development, Jules leads Citizen’s P&G business and built the agency’s successful influencer marketing offering. With a deep understanding of the evolving digital landscape, Jules brings a rigorous, results-driven perspective to the judging panel, championing campaigns that push the boundaries of modern public relations.
Digital Marketing and Communications Specialist, Brands2Life
25+ years experience in integrated comms, digital brand building and social strategy development for local and global brands: LinkedIn, Tetra Pak, Vodafone, P&G, Netflix, BA and BT. At Brands2Life she leads a hand-picked, 40+-strong team of award-winning social storytellers, filmmakers and digital natives. Kinda’s focus is on nurturing their creativity and knowledge to consistently deliver efficient, effective and impactful content for every client: from a 10-sec reel to a full TV Adverts.
Chloe is a strategic PR and communications specialist with over a decade of experience across both B2B and B2C campaigns. She has extensive experience working in local government, public and third sector, managing complex stakeholder networks, delivering messages effectively and managing organisational reputation. As Liquid’s Strategy Director, she leads and executes global PR and communications strategies, delivering high-impact campaigns and media coverage which exceed her client objectives.
Sarah has 15+ years’ experience in internal, external, and digital communications. She oversees reputation-defining campaigns, ensuring content optimisation across platforms. With a proven record of delivering impactful campaigns across sectors, she has helped brands and organisations harness communications to engage audiences and drive results. Passionate about creativity and excellence in digital PR, she is committed to recognising and celebrating the work shaping the future of our industry.
